D&AD — New Blood Academy 2018 Social
I designed, art directed and animated social and environmental content for the D&AD 2018 New Blood Academy in collaboration with Inga Ziemele.
The intention was to divert the branding from that year’s New Blood Awards created by Hako, and turn it into something a bit more rough around the edges and youthful to reflect the youthful experience of the academy attendees.
My concept for the Academy’s branding that year was meant to be a reflection on the quick and dirty nature of group creative work, iterating and altering as things progress.
Instead of directly mirroring the pencil and post-it experiences of the attendees, I opted for an unapologetically, unpolished digital look.
This clip was an amalgamation of what we’d created that week for IG Stories, formatted for the 3:2 Surface Book screens, turned into an environmental piece played back on a wall of Surface Books.
This was an internal promo video created for the academy attendees to tease a private memories video full of content from the 2 week course.
Google Pixel was a sponsor of the academy that year and quite a bit of content had been captured on 2 devices provided by Google.