James Purdy

While popular through word of mouth, the New Blood Academy traditionally had issues conveying the experience, skills, networking, and job opportunities that it offered to potential applicants.

I created this video over a 2 day timeline in my hours after work. I felt I had to showcase the work of some of the students of the previous year to give an authentic personality to the video.

My solution was to directly integrate their work as part of the promo and I collaborated with a selection of them to obtain work to mashup for the piece. In the process I also had to recreate the branding from that year's New Blood Awards which were 3D gradient brush strokes.